USP | THE TOOTH FAIRY'S ADDRESS
For the first time, the Tooth Fairy revealed a well-kept secret: her address. Parents and kids discovered that she lives at FOUSP, where baby teeth are used in scientific research. So instead of trading their kids’ baby teeth for money, parents could encourage them to do something even better and help thousands of people.
We also made donating easy. With just one click on the Tooth Fairy’s address, families received a sealed envelope and consent form to send their baby teeth directly to the Tooth Fairy at FOUSP, free of charge.
