PAMCARD | FATHER AND SON
Pamcard is a brand that helps truck drivers get paid in a fair and legal way. During father's day, we created an integrated campaign depicting
a truck driver who has started in this carrear due to his father influence. However, he got injured and was not able to work on the road as a truck driver anymore. So, his father started driving for him, always bringing his son along on all his trips, keeping his son in business despite the hard circumstances.